ETHEL + ROW is a children’s boutique based in Sag Harbor, NY. It offers parents and kids a modern selection of children’s organic and natural apparel by international, independent designers. With a focus on providing sustainable, eco-friendly products, assortments are all made of certified organic, high quality textiles including 100% cotton, linen, and wool. The collections embrace a combination of contemporary and classic, minimal and unisex styles. Clean lines, basic silhouettes, and soft, long-lasting fabrics allow for children’s clothing that can be reused and passed down.  


Vanessa Hamer is founder and owner of ETHEL + ROW.  A New Yorker through and through, Vanessa was born in Manhattan and raised on the Upper East Side and East Hampton, Long Island. With over 20 years of experience in PR and fashion, Vanessa has worked for several top industry brands including Cynthia Rowley, Coach, Roberta Roller Rabbit, and Nili Lotan. Vanessa, also a mother, recognized a void in the Hampton’s children’s market. Challenged in finding simple, clean, basic, high-quality styles for her son, she set out to find designers that offered just this. In 2015, she debuted her web store and in 2016 opened the doors to her own Hamptons boutique.    


In 2019, Vanessa introduced her private label.  ETHEL + ROW is a full collection of cotton styles for infant and child. Pieces are designed and crafted with children’s comfort and safety in mind. In staying true to the boutiques mission ETHEL + ROW strives to provide eco-friendly, sustainable clothing. Made of soft, breathable, organic Peruvian Pima cotton, ETHEL + ROW offers sweat shirts, sweatpants, dresses, tees, infant onesies and pants, and pajama sets.  Why organic?  Unlike conventional cotton, organic cotton is produced on land free of pesticides and other chemicals.  Why Pima?  Pima fibers grow longer than standard cotton giving it an exceptionally soft feel that becomes even softer over time.  It keeps little ones warm in the winter and cool in the summer.